BUSN-808: Survey Research: Design, Measurement, and Analysis

This doctoral-level course provides an in-depth exploration of survey design, measurement, and data analysis techniques critical to rigorous business research. Students will engage with advanced principles of survey methodology, including item construction, scale development, and reliability and validity testing. Emphasis will be placed on the strategic alignment of survey design with research objectives, ensuring that data collection instruments effectively capture the constructs of interest. The course also covers modern analytical techniques for interpreting survey data, including exploratory and confirmatory factor analysis. Through a combination of theoretical discussions, practical assignments, and data-driven projects, students will develop the expertise to design, implement, and analyze surveys that contribute to impactful business research. By the end of the course, students will be equipped to critically evaluate existing survey-based studies and apply best practices in their own research endeavors.