The DBA - Marketing program prepares professionals for a career in marketing by providing education focused on marketing management, marketing research and analysis, global branding, and consumer behavior. This concentration is designed to provide students with current marketing competencies required of modern practitioners. This degree can lead to a career in a wide variety of marketing-oriented positions, including those found within both industry and academia.
Business Foundations
Item #
Title
Credits
Sub-Total Credits
12
Business Core
Item #
Title
Credits
Sub-Total Credits
12
Marketing Concentration
Item #
Title
Credits
Sub-Total Credits
12
Research Methods
Item #
Title
Credits
Sub-Total Credits
12
Dissertation
Item #
Title
Credits
1.0
-
3
1.0
-
3
1.0
-
3
1.0
-
3
Sub-Total Credits
12
Total Credits
60