MBA, Digital Marketing

This concentration provides students with knowledge relating to relevant marketing concepts that aid in communicating value through a growing number of digital platforms. Additionally, students will also learn to utilize data gathered from digital platforms to aid in marketing decision making and the use of social media for brand awareness. Business-to-consumer relationships, product and service promotion, and marketing analytics techniques will also be prevalent. A degree from the MBA program with this concentration can lead to a career in sales, digital brand management, communications, advertising, marketing research, and consultancy.