To ensure their organizations remain competitive and successful now and in the future, managers must develop the resources and capabilities needed to gain and sustain competitive advantage in traditional and emerging markets. This course introduces the concept of strategic management through simulation and rigorous case analyses. Topics covered include direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, organizational strengths and weaknesses, corporate governance, ethics, and corporate responsibility. The emphasis is on the development and successful implementation of strategy in different types of firms across industries.
MBA-688: Strategic Management, Value Creation, and Competitive Advantage
Class Program