This is an introductory course on data mining within a business context. This course introduces the basic concepts, principles, and methods of data mining, and focuses on applications of data mining for problem solving and business decision-making. An overview of the core ideas and steps in the data mining process is presented. The principles and techniques associated with key areas of data mining are covered, including pattern discovery, prediction, classification, cluster analysis, and time series analysis. The implementation of techniques will be through the application of an analytical programming language.
MSBA-522: Data Mining Methods for Business Analytics
Class Program