Master of Business Administration

MBA, Digital Marketing

This concentration provides students with knowledge relating to relevant marketing concepts that aid in communicating value through a growing number of digital platforms. Additionally, students will also learn to utilize data gathered from digital platforms to aid in marketing decision making and the use of social media for brand awareness. Business-to-consumer relationships, product and service promotion, and marketing analytics techniques will also be prevalent. A degree from the MBA program with this concentration can lead to a career in sales, digital brand management, communications, advertising, marketing research, and consultancy.

Expected outcomes of the Digital Marketing Concentration include:

  • DMKTG1 Develop an integrated marketing plan to promote brand awareness among both digital and traditional consumers.
  • DMKTG2 Examine and apply the use of data, statistics, and technology for the purpose of driving marketing decision-making and problem-solving.
Total Credits
36