MKTG-734: Proseminar in Marketing: Advanced Topics & Approaches

Advanced Marketing Proseminar is a capstone course designed for PhD students in the marketing concentration, aimed at deepening their understanding of the latest trends, theories, and methodologies in marketing research. This course integrates a rigorous examination of marketing theory with an exploration of cutting-edge research methodologies and philosophical perspectives that underpin the field. Students will critically engage with both seminal and contemporary research articles, fostering their ability to evaluate complex marketing problems and contribute original research to the discipline. The course emphasizes the development of a robust research agenda, guiding students through the process of identifying critical gaps in the literature and formulating impactful research questions. By the end of the course, students will be equipped with the skills and knowledge necessary to propose innovative research projects, setting the stage for successful dissertation work and future academic contributions in marketing.