This course examines the principles and strategic applications of Integrated Marketing Communication (IMC), while emphasizing the development and execution of cohesive marketing strategies. Students will explore key IMC components, including advertising, promotions, public relations, and digital media, with a focus on social media’s role in modern marketing. The course also analyzes the impact of technological advancements, consumer behavior shifts, and macro-environmental factors on IMC strategy.
MKTG-733: Integrated Maketing Communication
Class Program