Doctor of Business Administration (DBA)
Mission Statement
The Doctor of Business Administration program develops scholar-practitioners who drive change through knowledge creation for business, integrating academic rigor with practical relevance.
Program Overview
The LMU DBA program is a 60-credit hour, fully online degree designed to emphasize the practical application of advanced business concepts. Delivered in a cohort model, students progress through the program by taking a maximum of six (6) credit hours per semester.
The curriculum begins with 12 credit hours of foundational business courses. Candidates with an MBA or business-related master’s degree may transfer up to 12 credit hours of equivalent coursework to fulfill this requirement. The DBA core includes 12 credit hours focused on integrating business theory with real-world application to address today’s market challenges. Concentrations in Business Analytics, Management, and Marketing, are each comprised of 12 credit hours and allow students to tailor their studies to their professional interests, emphasizing actionable strategies and solutions.
Four (4) research courses prepare students to conduct credible, applied research that bridges the gap between theory and practice. The program culminates in 12 credit hours of dissertation credit, where students work closely with their dissertation committee to address complex, practical business problems, contributing meaningful insights to their fields. The LMU DBA program equips graduates with the knowledge and skills to drive organizational success and serve as thought leaders in business practice.
Student Learning Outcomes
Expected outcomes of the DBA include:
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DBA1: Evaluate and apply core business theories and strategies relating to microeconomics, management, leadership, and marketing to promote organizational growth, innovation, and competitive advantage.
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DBA2: Demonstrate the ability to generate innovative ideas and solutions through a variety of creative thinking techniques and processes, and will communicate these ideas effectively to varying audiences.
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DBA3: Communicate effectively and persuasively in oral and written formats.
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DBA4: Locate, evaluate, and use information effectively to solve problems, make decisions, and communicate ideas.
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DBA5: Design, deliver, and evaluate effective and engaging pedagogical methods that meet the needs and interests of diverse learners.
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DBA6: Conduct rigorous and ethical research using a variety of qualitative and quantitative research methodologies. Students will construct research questions and hypotheses, select appropriate methods, collect and analyze data, and interpret and report findings.
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DBA7: Develop, conduct, and defend original research through the dissertation process.
Expected outcomes of the Management concentration include:
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MGMT1: Develop the knowledge and analytical capability to lead an organization in adapting, evolving, and learning in an ever- changing environment
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MGMT2: Acquire and apply knowledge of behavioral, policy, and strategic issues to improve organizational effectiveness.
Expected outcomes of the Marketing concentration include:
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MKTG1: Apply integrated marketing communications strategies that aid in advancement of global branding.
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MKTG2: Examine the psychological, sociological, and cultural variables that influence buyer motivation.
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MKTG3: Evaluate the use of data-driven decision making within the marketing sector, and apply statistical methodologies as they relate to product analytics, marketing-mix analytics, customer analytics, and digital analytics.
Expected outcomes of the Business Analytics concentration include:
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MSBA1: Apply critical thinking skills to solve complex business problems
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MSBA2: Classify data sets and select the appropriate analytical tool
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MSBA3: Generalize the necessary theoretical, mathematical, and statistical concepts to ensure data is properly analyzed
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MSBA4: Acquire data from a diverse population of computer storage systems
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MSBA5: Execute in a team environment
DBA Admission Requirements & Procedures
Applicants must submit the online application for admission, application essays, the $50 application fee, a current resume including professional references which may be checked, official transcripts showing the completion of a regionally accredited bachelor’s degree, official transcripts showing the completion of a regionally accredited Master of Business Administration (MBA) or business-related master's degree with a cumulative GPA of a 3.5, and official transcripts of all other undergraduate, graduate, and post-graduate/professional course work from regionally accredited institutions.
International students must have a minimum score of 70 on the Test of English as a Foreign Language (TOEFL) or a six (6) on the IELTS exam. In cases where a foreign student is otherwise qualified for admission to the program, but his/her TOEFL score indicates the need for additional English language instruction, he/she might be admitted conditionally to the program pending satisfactory completion of the necessary courses.
If an applicant, domestic or international, has completed their bachelor’s degree in a country other than the United States, the applicant is required to submit a degree evaluation report from a reputable credentialing service (WES – World Education Services, https://wes.org/) that demonstrates degree and course equivalency. The official report for each degree evaluation report must be submitted directly from the credentialing service and provided to the School of Business; Graduate Department; 421 Park 40 North Blvd., Knoxville, TN 37923.
The admission decision is based on an evaluation of all application materials submitted by the individual. The following are criteria utilized in the decision process:
- DBA application
- Previous work experience
- Undergraduate GPA
- Graduate GPA (MBA or business-related master's degree)
- Specific course work completed
- Writing Sample
- Reference check
Conditional DBA Student Status
Under special circumstances, a person who does not meet the requirements for DBA admission may be allowed conditional status. To be considered for conditional DBA status, the student must complete the online application for admission, application essays, the $50 application fee, a current resume including professional references which may be checked, official transcripts showing the completion of a regionally accredited bachelor’s degree, official transcripts showing the completion of a regionally accredited Master of Business Administration (MBA) or business-related master's degree with a cumulative GPA of a 3.0, and official transcripts of all other undergraduate, graduate, and post-graduate/professional course work from regionally accredited institutions. Additionally, an applicant may be required to participate in an interview with the Director of Business Doctoral Programs to further assess suitability for the program. If granted conditional DBA status, candidates may take no more than six (6) semester hours of graduate coursework from their planned program within the first semester of the program and earn no grade less than “B”. A grade less than “B” disqualifies the candidate from full admission. Students will be granted full admission upon earning grades of “B” or above within all enrolled courses during their first semester within the DBA program.
Maximum Program Completion
Students who enter the DBA graduate program must complete their studies for their graduate degree within seven (7) years after initial registration. An extension may be requested of the Program Director for personal or professional reasons.
DBA Dissertation
DBA students who are within the dissertation portion of their program should refer to the LMU School of Business Dissertation Manual for in depth information pertaining to the dissertation and all processes involved.
Students must complete a minimum of 12 credit hours of dissertation work in order to meet graduation requirements. The minimum of 12 hours and maximum of 30 hours for dissertation credit will be assigned a grade based upon the grading scale given in the Graduate Programs Catalog. The grade assigned will become a permanent part of the student’s academic record and will factor into the student’s GPA. DBA students are ineligible to register for dissertation credit hours until they have completed all DBA coursework within their appropriate curriculum. Once course work has been completed, DBA students will be assigned a dissertation committee comprised of three LMU employees. The dissertation committee chair and second committee member must be employed by the LMU School of Business. The third committee member must be employed by LMU. The use of external dissertation committee members is not permitted.
Students within the dissertation portion of their degree must maintain continual enrollment and engagement in their dissertation post-classwork. This means that all candidates must enroll in a minimum of three credit hours of BUSN 899 – Dissertation during both Fall and Spring semesters once coursework is completed. If a student completes 12 credit hours of BUSN 899 – Dissertation and has not finished their dissertation, the student can then register for 1 credit hour of BUSN 899 – Dissertation per semester until the completion of the dissertation. There is not a requirement to take BUSN 899 during the summer term, however, if a student wishes to work on their dissertation under the guidance of their Chair during this time, the student will have to register for BUSN 899 – Dissertation. Students receiving financial aid should consult with their Financial Aid Officer to determine financial aid guidelines pertaining to credit hours during the dissertation process. It is the responsibility of the candidate to register and maintain enrollment in the program. If a candidate does not enroll as indicated above, the candidate must request reentry into the program by contacting the Director of Business Doctoral Programs. The Director of Business Doctoral Programs will have the candidate make a written request for permission for readmission into BUSN 899 and explain reasons for not complying with the requirement of Fall and Spring dissertation enrollment. The Director of Business Doctoral Programs will evaluate the request and forward to the Dean of the School of Business for approval.
Dissertation coursework will be assigned a letter grade of “A” through “F” as outlined within the ‘Grading Scale’ section. Grades earned will be added to the permanent academic record. The permanent academic record in its entirety will be used when evaluating academic probation or dismissal.
Upon completion of the dissertation and all appropriate paperwork as specified in the LMU School of Business Dissertation Manual, students will defend their dissertation. When scheduling a dissertation defense, students should refer to the LMU School of Business Dissertation Manual for date requirements.
DBA Dissertation Academic Dishonesty, Cheating, and Plagiarism Policies
All submissions, drafts, edits, and final copies of dissertation manuscripts will be evaluated for plagiarism, inappropriate citation, and substantive misrepresentation by both electronic and manual means. It is the expectation that any and all work submitted by an LMU DBA candidate is solely and originally the work of the candidate and does not include inappropriately represented work from any outside source, nor does it resubmit the candidates previous work from another project. It is at the discretion of the Committee Chair to evaluate candidate work for violation of this policy. Any evidence suggesting that this policy has been violated, regardless of how small, will subject the candidate to dismissal from the LMU DBA program.
Dissertation submissions for the LMU DBA program should be solely the work of the DBA candidate. No part of any dissertation submission, draft, or final copy should include any portion, regardless of how small, that has been generated by artificial intelligence. All dissertation submissions will be subject to verification of originality through the use of available technology and software to detect any part which may have not been solely and originally composed by the DBA candidate. Upon verification by two or more independent sources that this policy has been violated, the DBA candidate will be subject to dismissal from the LMU DBA program.
DBA Graduation Requirements
No student will be allowed to participate in Commencement exercises until all degree requirements have been met.
The following requirements must be met for earning the DBA degree:
- Completion of the course and credit hour (60) requirements associated with the academic program.
- Successful defense of the DBA dissertation
- A minimum cumulative GPA of 3.0 (B)
- The receipt of no more than two course grades of ‘C’ or below.
- Completion of all outcomes assessment testing and activities
- The completion of the DBA degree within seven (7) years
- Payment of all fees
Final Evaluation for the DBA Program
As part of the outcomes assessment procedures, students are required to complete the following items prior to graduation:
- LMU DBA Outbound Exit Exam
- An exit interview
- All graduating student surveys
Degrees and Certificates
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Doctor of Business Administration (DBA), Business Analytics, Doctor of Business Administration -
Doctor of Business Administration (DBA), Management, Doctor of Business Administration -
Doctor of Business Administration (DBA), Marketing, Doctor of Business Administration
Courses
BUSN-801: Doctoral Statistics
Credits 3Doctoral statistics is a course in applied statistics. It assumes students have a fundamental knowledge of statistical methodologies. Topics such as hypothesis testing, measures of central tendency, measures of variability, analysis of variance and regression analysis will be reviewed.
BUSN-805: Qualitative Research Design & Analysis
Credits 3This course will allow students to extend their research skills by exploring qualitative research methodology and design types. The course will cover qualitative designs such as case study, phenomenology, grounded theory, and ethnography. Students will demonstrate practical knowledge in solving problems as they engage in the practical application of writing and critical-thinking skills with solid theoretical foundations underlying social and behavioral research methods applied to the study of business organizations. Dissertation design and format will be covered.
BUSN-806: Quantitative Research Design & Analysis
Credits 3This course introduces students to the quantitative method of design and analysis in a research study. Students will learn how to critique and evaluate existing research using a variety of theoretical and methodological perspectives. Students will learn to use quantitative data-management and analysis techniques and will utilize SPSS software for these processes. Specifically, students will be introduced to quantitative survey research methods, building on the premise that statistical methods can be applied in a practical fashion. Students will be guided through the various steps of the survey research process and will apply learning through a course project. This course covers basic concepts underlying statistical and quantitative reasoning but is not intended for students to become fully grounded in statistical methods.
BUSN-807: Multivariate Data Analysis
Credits 3This course introduces multivariate methods and provides students with instruction in fundamental concepts of data refinement, analysis, and interpretation. Concepts are applied in a multidisciplinary fashion covering various business functions and the social sciences. Particular interest is given to managerial decision-making and application with regards to research.
BUSN-899: Dissertation
Credits 1This course is reserved for DBA dissertation work completed by students.
ECON-705: Microeconomics: Theory of the Firm
Credits 3This course teaches advanced concepts of microeconomics theory, with emphasis on the firms. It briefly introduces the technology and tools that firs use to minimize cost and maximize profit. Then the course will switch briefly to consumer utility maximization subjected to a budget constraint. Later it delves deeply into firm behaviors and game theory. It explores firms’ actions in profit maximizing production level and pricing mechanism in both certain and uncertain environments (with asymmetric information).
MGMT-708: Competitive Advantage & Innovative Management
Credits 3Competitive advantage dominates the business world. This course examines the intricacies of creation and continuation of competitive advantages both domestically and internationally. To achieve this continuance, innovative management is required. Measures to promote innovation within the organization to improve products and services, capture new markets, and increase cost savings will be evaluated
MGMT-714: Managerial Decision Making & Business Policy
Credits 3This course helps students make good decisions about strategic business issues involving ambiguity and uncertainty. Students will understand how to structure the decision-making process using quantitative techniques such as decision trees and simulation as well as qualitative techniques such as estimating probabilities. An effective manager needs to frame the problem appropriately, prioritize objectives, generate meaningful alternatives, estimate probabilities, and know how to gain support within the organization.
MGMT-716: Organizational Behavior & Leadership
Credits 3This course explores several different dimensions of organizational behavior and leadership by examining the theory and practice of management with regards to individual differences, group processes, and behavioral dynamics. Students will learn how behavior can vary depending on the interactions of the individual and the context in which it occurs.
MGMT-717: Organizational Theory
Credits 3This course introduces students to the historical roots, development, and contemporary understandings of organizations and their environments. Perspectives are multidisciplinary drawing from economics, sociology, political science, management, public administration, and strategy. This course explores the role of the individual in organizations, group and organizational processes, definitions of the environment, and the interactions between the organization and the environment.
MGMT-718: Entrepreneurship & Innovation
Credits 3This course introduces students to the theory and practice of entrepreneurship, intrapreneurship, and
innovation. Entrepreneurship is studied through the lens of the entrepreneur in both large and small
organizations. Small business necessities such as developing a business model, protecting property rights, and
commercialization are also given attention. Particular attention is given to the innovation process across different
contexts.
MGMT-720: Organizational Culture & Change
Credits 3This course focuses on the holistic understanding of organizational culture and change. Historical perspectives on culture and change theories will be introduced and discussed along with current case studies
MKTG-706: Marketing Strategy, Structures, & Systems
Credits 3This advanced marketing course examines modern marketing trends and coordinating strategies employed by businesses in today’s environment. Students will examine the structures and systems necessary to successfully deploy marketing strategies that aid in the attainment of organizational goals. Course topics will include customer cultivation, digital branding, identifying market needs, customer relationship management, customer segmentation, building brand communities, & value proposition formation.
MKTG-730: Advanced Consumer Behavior
Credits 3This course provides a comprehensive examination of consumer behavior by analyzing individuals as buyers, users, and evaluators of goods and services. Students will explore psychological, sociological, and cultural factors that impact consumer motivation, decision-making, and post-purchase behavior. Critical evaluation of these influences will focus on their application to marketing strategy, particularly in shaping consumer-brand relationships and fostering long-term customer loyalty. Additional emphasis will be placed on emerging consumer trends, ethical considerations in persuasion and privacy, and the evolving impact of technology on consumer decision-making.
MKTG-731: Data-Driven Marketing Management
Credits 3This course explores the strategic role of marketing analytics in shaping marketing strategy and guiding management decisions to enhance business performance and competitive advantage. Students will examine how data-driven insights inform the development of marketing strategies and the ongoing management of marketing activities to ensure effective decision-making at every stage. The course covers advanced statistical analyses and marketing analytics techniques and applications to equip students with the skills to interpret data, optimize campaigns, and refine marketing strategies in response to evolving consumer behaviors and market conditions.
MKTG-732: Global Brand Strategy
Credits 3In an increasingly interconnected world, global brands shape consumer perceptions and market dynamics across cultural and economic landscapes. This course provides an in-depth examination of global brand strategy, focusing on brand development, management, and sustainability in diverse international markets. Students will analyze the strategic importance of global branding, the challenges of maintaining brand consistency across cultures, and the role of authenticity in fostering consumer trust and commitment. Key topics include global brand positioning, cross-cultural consumer behavior, brand equity management, and brand adaptation in evolving markets.
MKTG-733: Integrated Maketing Communication
Credits 3This course examines the principles and strategic applications of Integrated Marketing Communication (IMC), while emphasizing the development and execution of cohesive marketing strategies. Students will explore key IMC components, including advertising, promotions, public relations, and digital media, with a focus on social media’s role in modern marketing. The course also analyzes the impact of technological advancements, consumer behavior shifts, and macro-environmental factors on IMC strategy.