Doctor of Philosophy (PhD) in Business Administration, Marketing

The PhD in Business Administration – Marketing Concentration is designed to prepare students for advanced academic and professional roles by combining theoretical depth with applied marketing expertise. This concentration emphasizes a research-based understanding of consumer behavior, global branding, and marketing strategy. Students will explore the psychological and behavioral foundations of consumer decision-making, develop data-driven approaches to marketing management, and examine strategies for building and sustaining global brands. The curriculum also includes an in-depth focus on integrated marketing communications and how organizations can craft cohesive, multi-channel messaging. Through advanced seminars and research methods courses, students engage with current marketing scholarship and develop the skills necessary to contribute to academic research or lead strategic marketing initiatives across diverse industries.