Doctor of Philosophy (PhD) in Business Administration, Business Analytics

The PhD in Business Administration – Business Analytics Concentration prepares scholars and professionals for advanced roles in data-driven strategy and research-intensive business practice. The concentration blends technical training with applied research, emphasizing decision analysis, experimental modeling, and survey-based measurement techniques. Students will develop expertise in programming, data acquisition, data mining, and the effective communication of business intelligence. Additionally, the curriculum emphasizes the design and execution of robust research studies using both quantitative modeling and survey research methodologies. Graduates will be well-equipped for analytics-focused leadership roles across industries, consulting, or academia, with the skills to both generate and interpret complex data to inform strategic decision-making.